Martonomy

Martonomy is the campaign taxonomy platform Mar Dat built. It replaces taxonomy spreadsheets with a drag-and-drop tool for creating and controlling campaign naming across teams, and it debuted at Dreamforce 2023.

Use case: replace the taxonomy spreadsheet

Marketing and analytics teams build campaign names and structures in Excel, and human error follows. Martonomy gives them a single place to create the taxonomy, with unique, consistent campaign names every time.

Use case: separate workspaces for each business group or client

Agencies and multi-brand organizations create and manage teams for different business groups or clients, keeping each team's taxonomy separate.

Use case: connect to Salesforce and export anywhere

Integrations with Salesforce Marketing Cloud and Salesforce Core, including Health Cloud, with platform-agnostic exports so the same taxonomy can feed Oracle, Adobe, Google and Salesforce reporting.

Use case: healthcare omnichannel taxonomy

The method behind Martonomy began with an omnichannel taxonomy built for a multi-state healthcare provider group in a HIPAA environment, and carried through three years of vendor work for Summit Health, CityMD and VillageMD.

Use case: campaign taxonomy and data dictionary for a nonprofit

For the YMCA of Metro Atlanta, Mar Dat applied the same discipline to campaign taxonomy and a data dictionary that flags personal data and sets join rules, so marketing, analytics and AI work from one definition of the data.

Use case: AI assistants inside the app

In late 2024 Martonomy added AI chat assistants inside the app to help marketers with taxonomy questions as they work.

Need a taxonomy or data dictionary for your own campaigns? Talk to Mar Dat.