Welcome to MAR DAT

From enterprise software and custom dashboards to quality digital marketing tools, our MarTech and Data experts have you covered.

Five C-suite executives smiling.

Expert Salesforce Consulting Partner

Don’t let scattered data confuse you. As an expert Salesforce consulting partner in Atlanta, Mar Dat empowers small and large businesses to achieve exponential growth through Salesforce training and implementation and our digital marketing expertise. Our suite of tailored cloud services integrates seamlessly with Salesforce to centralize your customer data and automate your sales processes to improve the visibility and efficiency of your brand.

With Marketing Cloud Account Engagement from Salesforce and our Marketing Cloud Intelligence services, you get the digital marketing tools and support from our Atlanta team that will offer you the ability to streamline your data analysis, allowing you to tap into AI to uncover trends and optimize marketing campaigns for better return on investment. These tools collectively facilitate a unified approach to managing data, sales, health solutions, and customer service, empowering your business to achieve exponential growth and improved operational efficiency. Whether you're looking to elevate your digital marketing efforts or to seamlessly integrate Salesforce into your operations, our full stack of digital marketing tools and services is designed to transform your strategic approach, ensuring your business competes at the highest level in dynamic markets.

Our Expertise

With Mar Dat, implementing Salesforce goes beyond basic setup, providing businesses with the tools to customize the platform to their unique needs, with dynamic strategies to enhance efficiency and enable meaningful B2C engagement for better and more frequent deal closures—maximizing your ROI. Our expert Salesforce trainers in Atlanta will ensure your team fully understands and leverages Salesforce's capabilities, enabling automated workflows and streamlined processes.

Marketing Cloud Account Engagement (fka Pardot)

In today's intricate marketing world, disjointed interactions and generic messaging leave money on the table. Marketing Cloud Account Engagement breaks those barriers, empowering you to laser-focus on high-value accounts. Develop personalized engagement across channels, nurture bona fide leads, and watch your ROI rise. Collaborate seamlessly with sales, track pipeline progress in real time, and measure what truly matters. Ditch the clutter, unify your systems, and unlock continuing growth—it's time to start sealing more deals.

Marketing Cloud (B2C Marketing)

Marketing demands agility, but juggling solutions slows you down. A dedicated Marketing Cloud is your centralized command center, unifying email, social, mobile, and more. Gain a panoramic view of your audience and develop data-driven campaigns that drive solid results. Collaborate seamlessly across teams and align marketing and sales for higher impact. With Salesforce training from our Atlanta-based digital marketers, you can easily use these tools to automate workflows, track performance in real time, and optimize on the fly. Lose the limitations, empower innovation, and watch your marketing soar with a dedicated cloud that unlocks true marketing potential!

Sales Cloud

Scattered spreadsheets and siloed data cripple your sales potential. A dedicated sales cloud eliminates obstacles. Centralize your leads, opportunities, and customer data for a 360-degree view. Automate tasks, streamline processes, and empower your team with intuitive tools. Collaborate seamlessly, track progress in real time, and forecast with confidence. Gain data-driven insights to identify high-value prospects. Nurture leads, shorten sales cycles, and close more deals—sales cloud is the key to unlocking exponential sales growth.

Data Cloud

Chaotic data will drown your insights. Data cloud is a digital marketing tool that provides clarity. Our Atlanta experts can teach you how to consolidate your data—customer, operational, financial—into a single, secure source of value. Break down information barriers, gain holistic insights, and empower data-driven decisions across departments. Analyze trends, predict customer behavior, and discover new opportunities. Share insights securely, collaborate seamlessly, and fuel innovation. Ditch the data headaches, unleash the power of information, and watch your business blossom—data cloud is the key to unlocking data-driven success.

Health Cloud

Fragmented patient data hinders optimal health solutions. Health cloud is a digital marketing tool that bridges the gap. Our Atlanta experts can show you how to merge patient records, care plans, and communication across departments for a holistic view. Facilitate seamless collaboration, enabling proactive care and improved patient engagement. Personalize treatment plans, track progress in real time, and gain valuable insights to optimize care delivery. Break down communication barriers, empower patients, and elevate the quality of care—health cloud is the key to unlocking a healthier future.

Service Cloud

Frustrated customers and siloed service channels compromise trust and loyalty. Service cloud is a digital marketing tool that offers a solid customer connection. Centralize customer data for a complete, personalized view. With real-time information, you’ll resolve issues swiftly. Streamline workflows, automate repetitive tasks, and boost staff productivity. Collaborate seamlessly across teams, progress in real time, and capture valuable feedback to address issues. Remove communication barriers, delight customers, and build lasting loyalty—service cloud is the key to unlocking exceptional service experiences.

Marketing Cloud Intelligence (fka Datorama)

Tired of jumbled data leading to missed opportunities? Marketing Cloud Intelligence is a digital marketing tool that removes the noise. Our Atlanta experts will help you compile disparate data into a single, actionable view. Automate systems to free you to focus on insights. Leverage AI to uncover hidden trends and predict customer behavior. Develop effective data-driven campaigns that maximize ROI. Measure what truly matters to empower smarter decision-making, unleashing the power of data to make your marketing soar—Marketing Cloud Intelligence is the key to unlocking marketing clarity and growth.

Salesforce Implementation

Out-of-the-box solutions rarely fit perfectly. Unleash your true potential with our expert Salesforce training and implementation. Learn to tailor the platform to your needs to maximize efficiency. Empower your teams to leverage powerful tools, automate workflows, and streamline processes—driving measurable results. Navigate complex systems with confidence, and avoid costly mistakes and delays with our expert guidance. Enjoy successful rollout from day one—our training and implementation services will empower you to use Salesforce to your strategic advantage.

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strategy & implementation

Streamline Campaign Management With Martonomy, Developed by Mar Dat

Tired of building campaign taxonomies in Excel? Say hello to Martonomy, the innovative digital marketing tool developed by our Atlanta experts at Mar Dat that brings order and efficiency to your Salesforce campaigns. With our intuitive drag-and-drop interface, building and managing campaign taxonomies becomes a breeze. No more endless spreadsheets. Unify your marketing efforts with Martonomy's intuitive interface.

Build and manage standardized campaign taxonomies with ease, ensuring everyone uses the right naming conventions across teams and segments. Martonomy seamlessly integrates with Salesforce Marketing Cloud and Core products, so you can download reports for any platform while keeping your taxonomy centralized and accessible.

Plus, say goodbye to error-prone manual processes. Martonomy automates taxonomy management, minimizing errors and streamlining your entire campaign workflow with built-in approvals for added accuracy. Unleash the power of consistent, efficient marketing with Martonomy.

Contact our team in Atlanta today for a demo of these digital marketing tools and see how Martonomy can revolutionize your marketing strategies and your campaign management.

Our Work

Take a look at some of our recent projects

8 services to accelerate your growth

From enterprise software to custom dashboards our MarTech experts have you covered

Digital Transformation

Turn your long-term marketing and data objectives into holistically planned, prioritized projects, with expert project and program management.

Use Case Development

Gain true organizational consensus and universal buy-in around key business and marketing objectives, starting with the question, “What do we want to accomplish, and what will help us get there?”

Vendor Selection

Vet and hire best-in-class vendors in compliance with your organization’s unique needs. We’ll shepherd the process from initial reachout, to proposal, to final signed contract.

Salesforce Activation

Whether you need a hand with brand-new products, or want to improve the configuration of tools your team is already using, we’ll tackle the technical implementation.

Managed Services

Put us in, coach! With years of experience guiding strategy and building tech stacks, we can step in to advise and lead where you need us.

Data Strategy/ Governance

Is your data consistently enabling your business? Master, manage, and govern the critical data that drives transactions, operations, and analytics.

Data Visualization

Get much-needed insight into your data, remove silos, integrate your analytics, and model media mix. We’ll show you not just what to measure, but how to measure what matters most.

ROI Analysis

If a campaign falls in the forest and you didn’t measure it, did it even happen? With Path-to-Purchase analysis, we can attribute and measure the total value of conversions generated by any marketing campaign down to the dollar.