Mar Dat
Mar Dat

Data, Analytics and BigQuery

Data dictionaries, tracking audits, predictive models and reporting on the platform where your data lives.

What this covers

The data foundation under every agent: what you collect, where it lives and whether you can trust it.

  • Predictive models validated against your own history
  • Reporting built for the board, not just the analyst
  • Platform-neutral: Google, Salesforce, Databricks or the warehouse you already run

Data dictionary and governance

A documented map of your data with owners, personal data flags and join rules.

Tracking and tag audits

An audit of what is measured, what is missing and where media dollars are going.

Predictive models and reporting

Churn and propensity models and executive reporting on BigQuery and your existing warehouse.

Book a strategy conversation

Start with a conversation about where this fits in your stack and your team.