Looking for results-driven marketing strategy and automation expertise?
Mar Dat offers the data-driven marketing technology expertise every enterprise team needs. We get right to work drawing insights from your data, crafting marketing strategies that earn returns, and empowering your team to actually use your expensive B2B SaaS subscriptions. As a boutique consultancy, we’re able to dive deep and solve complex marketing problems from the inside out. We work with VP Marketing and CMO clients, helping teams transform tangled tools and disorganized data into a well-oiled marketing machine.
We had a global customer who was changing CRM platforms, and we needed someone with the right expertise to handle that transition. Without reservation, I would highly recommend Mar Dat.
Mar Dat’s expertise was pivotal in building our framework and guiding our implementation of master data controls. Their approach enabled our business to input the right process and controls to ensure our data is uniform and accurate across business functions.
I worked with Mar Dat when they came into a (master data) project team from outside our company to help run a complex, multi-department initiative. During this engagement, they proved to be one of the most capable project managers with whom I have ever worked.
What sets Mar Dat apart from other vendors and consultancies is their ability to understand our needs and objectives, and develop strategies that align with them… we highly recommend Mar Dat for any organization looking for a reliable and results-driven partner.
Meet our Founder
Love has demonstrated digital marketing successes for over 20 years in the hospitality, CPG, finance, and media industries. As Director of Customer Success at Salesforce, she implemented global marketing technology plans and data management platforms for enterprise accounts, including Turner and Coca-Cola. Before that, Love served as Director of Programmatic Marketing and Data governance for IHG and held various roles at Cox Media Group in both traditional and digital media. Her work involves executive leadership and delivering value through digital marketing and customer-facing capabilities that span technology, people, and process.
Meet our Co-Founder
Rob has delivered data-driven results since his early engineering days at General Electric. His experience spans CPG, M&A, civil agencies, and petrochemicals. Previously, as Program Director of Master Data Harmonization at Coca-Cola, Rob spearheaded efforts to unlock value where digital transformation, business process, and technology converged. His work involves aligning C- level executives on digital strategy to execute data dependant initiatives and implement data stewardship, data technology, and data quality management. Rob's Law: Data and business processes are inextricable. You can't change one without affecting the other.