It’s hard to believe that another year has almost come and gone. Many people are still reeling from the effects of 2020, let alone processed the fact that in a few short weeks we will be ringing in 2022. Despite all the ebbs and flows of ecommerce throughout the last couple years, the best way to set your online business up for success in the first quarter of 2022 is to create a solid marketing plan.
The competition for the ecommerce space is fierce and it is vital to employ all the best tactics to ensure you remain relevant in customers’ minds this New Year. Some of the most important trends we are seeing in Q1 marketing plans across the board include:
Telling your story: One thing that has come from the pandemic that is beneficial to small business owners is that people are more interested in shopping from local, independent businesses over big box stores. Shopping local is no longer just a trend on Small Business Saturday, but instead a new method of shopping for many consumers. While you may not have a brick and mortar location that customers can visit, you can still appeal to customers who prefer to shop from small businesses by telling your company’s story on your website and across social media.
Offering a personalized experience: Consumers have increasingly begun to value a personalized experience as they shop online. By adding features to your website that allow users to customize their experience, you are more likely to gain loyal shoppers. From creating an account to offering rewards, a personalized experience will go a long way in establishing your customer base.
Harnessing the power of social media: If the pandemic increased the value of any advertising platform it would be social media. Social media channels have become the go-to shopping destination online for many consumers. Popular places to advertise for both B2C and B2B business include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok, and Snapchat. To remain relevant, your Q1 marketing plan must have a solid social media strategy.
Ecommerce marketing is constantly evolving and here at Mar Dat, we are here to support your business. Whether you need help creating your Q1 marketing plan or need consulting on your overall marketing strategy, we are here to help. Reach out to our professional team today to schedule a free consultation.