Summit Health

THE CHALLENGE: Summit Health and CityMD merged, prompting a need for digital transformation with an aim to improve patient acquisition and gain a deeper understanding of patient and provider behaviors.

THE APPROACH: Mar Dat provided a tailored solution by developing business critical use-cases with KPIs and leading the RFP process to select a best-in-class marketing technology platform. Mar Dat provided implementation and managed services for Summit’s Salesforce Marketing Cloud Platforms to ensure timely execution with the necessary expertise to accelerate results and proactively avoid common pitfalls.

THE RESULT: B2P and B2C digital marketing campaigns were launched as planned with personalized interactions and engagements, and which delivered on use-case defined KPIs for new patient acquisition.