THE CHALLENGE: The start of the pandemic stripped Diamonds Direct of high in-store traffic. To lean into e-commerce, as well as limited (and future) in-store magic, they called us for help.
THE APPROACH: Defining their customer journey both online and off was job one. Taking these insights, we created a digital roadmap, conducted a thorough tech OMS assessment, crafted business use cases, and actionable KPIs. To ensure the company was future-enabled, we collaborated with HR to build out their resource model.
THE RESULTS: Exponential growth! Thanks to the launch of its e-comm site, solidifying the tech stack, and hiring critical digital talent, revenues skyrocketed.
January 12, 2022