8 Tips for Developing Your Martech Stack
Marketing is a multifaceted endeavor for all businesses. It is important to consider different advertising channels, tools and data sets when determining a Martech stack that works for your business. In many cases, business owners lean on their in-house marketing…
If You Aren’t Using Email Marketing, Here’s Why That Needs to Change
The possibilities with digital marketing are endless and they only become more complex the deeper you dive. Business owners are often overwhelmed by having too many options when it comes to the type of the campaigns available. At Mar Dat,…
The Key Differences Between a CDP and DMP
What is the most important aspect of the customer experience? We get this question a lot. The biggest characteristic that businesses who see brand loyalty share is that their customers enjoy a unified, consistent experience across all the channels in…
Reduce Cart Abandonment with These 3 Tips
Imagine having a well-designed marketing plan for your ecommerce website. From the top of the funnel all the way to the bottom, customers are guided to your products through targeted SEO strategies, enticing paid advertisements, thoughtful email marketing messages, and…
Want to Run a Successful Ecommerce Business in 2022? Here’s How.
With a new year approaching, it may be time to consider a change in career or revamping an existing business model. Things remain highly competitive across many industries and there is no better time to consider something new. The idea…
What Should Your Q1 Marketing Plan Look Like for 2022?
It’s hard to believe that another year has almost come and gone. Many people are still reeling from the effects of 2020, let alone processed the fact that in a few short weeks we will be ringing in 2022. Despite…
5 Things Every Customer Wants
The goal of every business is to attract loyal customers and sell a product/service. For ecommerce stores, you have to compete with thousands of businesses online, often making it difficult to win over customers, especially if you sell a product…
Avoid These 3 Common Ecommerce Myths
The ecommerce industry evolves constantly just as the world of all other online activity does. Nothing has hastened this evolution more than the COVID-19 pandemic and an era where people would much rather order food and goods from their couch,…
Holiday Offerings: What Products Should You Sell This Season?
Holiday shopping is already in full swing this season and shoppers are eagerly making lists of all the best places to shop based on the items they need and the sales being promoted. With the ecommerce landscape being more competitive…
3 Tips for E-Commerce Brands to Prepare for the Holidays
With fall in full swing, the holiday season is just around the corner, and that means it’s time for e-commerce brands to get ready for the busiest time of the year. Generally, planning for the holidays can start as early…
7 Characteristics of Every Successful E-Commerce Brand
It’s no secret that the world of e-commerce is fiercely competitive, especially since so many consumers have switched to shopping online for added convenience and health concerns. Long before the COVID-19 pandemic changed the face of e-commerce though, businesses of…
Let’s Get Back to Business Part 2: Customer Acquisition
In our previous installment of the Let’s Get Back to Business series, we discussed the first key step in building your brand and increasing e-commerce sales: identifying your customer. By establishing the audience you want to target, you can more…
Let’s Get Back to Business Part 1: Customer Identification
Business owners saw the most chaotic year of late with the onset of the COVID-19 pandemic in early 2020. Owning a retail business always comes with its risks and seasonality, but the pandemic threw a wrench in even veteran owner’s…
The Pandemic, Ecommerce Sales & Buyer Behavior Commonalities
As we hit the midpoint in 2021, it is remarkable to look back on all that has happened since the COVID-19 pandemic was first reported in the U.S. in January of 2020. Remarkable devastation. Remarkable resiliency. Remarkable changes to the…
We’ve Been Recognized As A Recipient Of Google’s Black Founders Fund
Incredible news to share! The work that Love Hudson-Maggio and Rob Maggio are doing has been recognized as a recipient of Black Founders Fund. What is Google's Black Founders Fund: As part of a series of racial equity commitments made…
Coronavirus and Your Business: How Creativity Can Get You Through Uncertain Times
With the sudden challenges to business due to the coronavirus, many businesses, including our own, are facing a lot of uncertainty. We know, however, that by coming together and focusing on the right things we can not only survive through…
Benefits of Social Media for Brand Marketers
It is no secret that brand marketers turn to social media sites for establishing themselves as a competitor in the market. With the different features now offered by social media sites, such as the live video feature by Facebook or…
Successful Mergers and Acquisitions Don’t Forget About the Data
For years study after study have confirmed that mergers and acquisitions fail to achieve desired results. Part of this is strategy, but an equally big part is execution and, within execution, there's one reason for these failures that I have…
Your Private Life Might Be Way More Public Than You Know
In many ways, my career has been defined by the convergence of data and technology. Former roles have included serving as the Director of Customer Success for Salesforce as well as the Global Director of Programmatic Marketing & Data Governance…
Don’t Blink: All you need to know about CPREA
Just when you thought you were ready for CCPA, it may be time for more changes. That's because a new initiative could be on the California voter ballot in November 2020. The California Privacy Rights and Enforcement Act of 2020,…
GDPR: No, Your IT Department Can’t Handle it Alone
GDPR. Four little letters to some, but a big deal when it comes to data. You're likely all too familiar with the EU's General Data Protection Regulation and its impact on your organization. But complying with GDPR is just the…
4 Reasons Why Data Backup is Good for Business
One of my favorite things about my job is helping my clients explore new ways to improve their organization. Recently, I helped one company protect their most valuable asset, their data. They needed a comprehensive data backup plan and they…
Join me at PrivSec New York this 5th & 6th November
EVENT DETAILS: Address: Lerner Hall, Columbia University, New York Date: Tuesday 5th November 2019 & Wednesday 6th November 2019 Hope to see you and have the opportunity to speak with you at @PrivSecEvents this November - #PrivSecNY covering data privacy,…
Layers of data access — business, service provider, and third party
Take it from Shrek, onions, ogres, and organizational data all have layers. Okay, I may have added that last one in, but it's true! There are layers within any organization that both service providers and third-parties have access to --…
What can we learn from the Strathmore College breach?
You may have heard me say before that your cybersecurity is only as strong as your team. And your team is made up of real humans with real imperfections that like to show up when it's a real problem. Take…
Privacy Laws Popping Up in Different States
Did you know that it's illegal to share your Netflix password in Tennessee? It might sound crazy, but thanks to the 2011 "Login Law" it's absolutely true. While this one might be pretty inconsequential for anyone outside of Tennessee, it…
What Can We Learn From The Adobe Hack?
Does a skeleton key have any place in cybersecurity? This might seem like an obvious answer to some, but you'd be surprised by the corporate giants who couldn't figure this out. In 2013, Adobe suffered a cyber attack that was…
1997 vs Now: Real Names & Screen Names
Remember 1997? It was the year that gave us Titanic, MmmBop, and a clear winner at the forefront of a brand new technology: AOL Instant Messenger. The tens of millions of unique users were each identified by their screen names…
Data Lakes
Do you have a data lake or a data swamp on your hands? For #datanerds like me, it's interesting to see how collecting data is rarely a challenge for major companies anymore -- making sense of it is. When we…
What Can We Learn From The HBO / GoT Episodes Leak?
Fire-breathing dragons, powerful supernatural forces, and millions of ice zombies nearly took down all of Westeros? But the biggest problem for Game of Thrones actually turned out to be its third-party providers (aka the entities loosely tied to but not…
Speaking To Mom’s AARP Group Luncheon About Privacy And Phishing Expeditions
A while back, I was asked to speak at my mom's AARP group meeting about privacy and phishing expeditions. This was a lot of fun for me because: 1) I'm always down to talk data. #datanerd and 2) I was…
What Can We Learn From The Sony Hack?
It was an international scandal that had the FBI pointing fingers at North Korean hackers, and it all started with?a Seth Rogen movie? Back in 2014, just before Sony was set to release the controversial comedy "The Interview," the studio…
Victim of Phishing & Malware / Traveling to China
I used to travel to China for business every 90 days. And it seemed like every time I returned home, some type of fraudulent charge would show up on my credit cards or bank account. It?s a horrible feeling --…
What Can We Learn From The Equifax Breach?
50-50. Those were the rough odds that you may have been one of the over 145 million Americans whose sensitive information was stolen in the Equifax data breach. With nearly half of the country suddenly compromised, lawmakers rushed to pass…
Ransomware Attack
Imagine sitting down at your computer to work, and suddenly, your screen freezes. A pop-up appears telling you you're locked out. Hackers have taken control of your entire organization's computers and won't unlock them until you pay a fee. This…