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Marketing is a multifaceted endeavor for all businesses. It is important to consider different advertising channels, tools and data sets when determining a Martech stack that works for your business.  In many cases, business owners lean on their in-house marketing…

The possibilities with digital marketing are endless and they only become more complex the deeper you dive. Business owners are often overwhelmed by having too many options when it comes to the type of the campaigns available. At Mar Dat,…

What is the most important aspect of the customer experience? We get this question a lot. The biggest characteristic that businesses who see brand loyalty share is that their customers enjoy a unified, consistent experience across all the channels in…

Imagine having a well-designed marketing plan for your ecommerce website. From the top of the funnel all the way to the bottom, customers are guided to your products through targeted SEO strategies, enticing paid advertisements, thoughtful email marketing messages, and…

With a new year approaching, it may be time to consider a change in career or revamping an existing business model. Things remain highly competitive across many industries and there is no better time to consider something new. The idea…

It’s hard to believe that another year has almost come and gone. Many people are still reeling from the effects of 2020, let alone processed the fact that in a few short weeks we will be ringing in 2022. Despite…

The goal of every business is to attract loyal customers and sell a product/service. For ecommerce stores, you have to compete with thousands of businesses online, often making it difficult to win over customers, especially if you sell a product…

The ecommerce industry evolves constantly just as the world of all other online activity does. Nothing has hastened this evolution more than the COVID-19 pandemic and an era where people would much rather order food and goods from their couch,…

Holiday shopping is already in full swing this season and shoppers are eagerly making lists of all the best places to shop based on the items they need and the sales being promoted. With the ecommerce landscape being more competitive…

With fall in full swing, the holiday season is just around the corner, and that means it’s time for e-commerce brands to get ready for the busiest time of the year. Generally, planning for the holidays can start as early…

It’s no secret that the world of e-commerce is fiercely competitive, especially since so many consumers have switched to shopping online for added convenience and health concerns. Long before the COVID-19 pandemic changed the face of e-commerce though, businesses of…

In our previous installment of the Let’s Get Back to Business series, we discussed the first key step in building your brand and increasing e-commerce sales: identifying your customer. By establishing the audience you want to target, you can more…

Business owners saw the most chaotic year of late with the onset of the COVID-19 pandemic in early 2020. Owning a retail business always comes with its risks and seasonality, but the pandemic threw a wrench in even veteran owner’s…

As we hit the midpoint in 2021, it is remarkable to look back on all that has happened since the COVID-19 pandemic was first reported in the U.S. in January of 2020. Remarkable devastation. Remarkable resiliency. Remarkable changes to the…

Incredible news to share! The work that Love Hudson-Maggio and Rob Maggio are doing has been recognized as a recipient of Black Founders Fund. What is Google's Black Founders Fund: As part of a series of racial equity commitments made…

With the sudden challenges to business due to the coronavirus, many businesses, including our own, are facing a lot of uncertainty. We know, however, that by coming together and focusing on the right things we can not only survive through…

It is no secret that brand marketers turn to social media sites for establishing themselves as a competitor in the market. With the different features now offered by social media sites, such as the live video feature by Facebook or…

For years study after study have confirmed that mergers and acquisitions fail to achieve desired results. Part of this is strategy, but an equally big part is execution and, within execution, there's one reason for these failures that I have…

In many ways, my career has been defined by the convergence of data and technology. Former roles have included serving as the Director of Customer Success for Salesforce as well as the Global Director of Programmatic Marketing & Data Governance…

Just when you thought you were ready for CCPA, it may be time for more changes. That's because a new initiative could be on the California voter ballot in November 2020. The California Privacy Rights and Enforcement Act of 2020,…

GDPR. Four little letters to some, but a big deal when it comes to data. You're likely all too familiar with the EU's General Data Protection Regulation and its impact on your organization. But complying with GDPR is just the…

One of my favorite things about my job is helping my clients explore new ways to improve their organization. Recently, I helped one company protect their most valuable asset, their data. They needed a comprehensive data backup plan and they…

EVENT DETAILS: Address: Lerner Hall, Columbia University, New York Date: Tuesday 5th November 2019 & Wednesday 6th November 2019 Hope to see you and have the opportunity to speak with you at @PrivSecEvents this November - #PrivSecNY covering data privacy,…

Take it from Shrek, onions, ogres, and organizational data all have layers. Okay, I may have added that last one in, but it's true! There are layers within any organization that both service providers and third-parties have access to --…

You may have heard me say before that your cybersecurity is only as strong as your team. And your team is made up of real humans with real imperfections that like to show up when it's a real problem. Take…

Did you know that it's illegal to share your Netflix password in Tennessee? It might sound crazy, but thanks to the 2011 "Login Law" it's absolutely true. While this one might be pretty inconsequential for anyone outside of Tennessee, it…

Does a skeleton key have any place in cybersecurity? This might seem like an obvious answer to some, but you'd be surprised by the corporate giants who couldn't figure this out. In 2013, Adobe suffered a cyber attack that was…

Remember 1997? It was the year that gave us Titanic, MmmBop, and a clear winner at the forefront of a brand new technology: AOL Instant Messenger. The tens of millions of unique users were each identified by their screen names…

Do you have a data lake or a data swamp on your hands? For #datanerds like me, it's interesting to see how collecting data is rarely a challenge for major companies anymore -- making sense of it is. When we…

Fire-breathing dragons, powerful supernatural forces, and millions of ice zombies nearly took down all of Westeros? But the biggest problem for Game of Thrones actually turned out to be its third-party providers (aka the entities loosely tied to but not…

A while back, I was asked to speak at my mom's AARP group meeting about privacy and phishing expeditions. This was a lot of fun for me because: 1) I'm always down to talk data. #datanerd and 2) I was…

It was an international scandal that had the FBI pointing fingers at North Korean hackers, and it all started with?a Seth Rogen movie? Back in 2014, just before Sony was set to release the controversial comedy "The Interview," the studio…

I used to travel to China for business every 90 days. And it seemed like every time I returned home, some type of fraudulent charge would show up on my credit cards or bank account. It?s a horrible feeling --…

50-50. Those were the rough odds that you may have been one of the over 145 million Americans whose sensitive information was stolen in the Equifax data breach. With nearly half of the country suddenly compromised, lawmakers rushed to pass…

Imagine sitting down at your computer to work, and suddenly, your screen freezes. A pop-up appears telling you you're locked out. Hackers have taken control of your entire organization's computers and won't unlock them until you pay a fee. This…