The ecommerce industry evolves constantly just as the world of all other online activity does. Nothing has hastened this evolution more than the COVID-19 pandemic and an era where people would much rather order food and goods from their couch, rather than going out to stores.
If you are considering starting an ecommerce business, adding ecommerce for an existing business, or even have a veteran ecommerce site-it is vital to stay up-to-date on the latest insights to ensure you can keep up with all the other many online retailers out there.
Ecommerce stores need an extensive and unique set of marketing tools that brick and mortar stores do not, which means you need a team to help you keep your business relevant and at the top of search results, especially during peak times of year like the holiday season.
As you begin, or continue, your ecommerce journey, it is vital to know what advice you hear is legitimate and which is not. Some of the most common myths we hear business owners tell us they’ve heard are:
- Websites Alone Draw Traffic/Create Sales: While getting your website up and running successfully is a great first step, having a website alone does not ensure customers will find you online. Launching a website takes a lot of leg work in many areas including SEO. SEO is the key that will unlock all your website’s traffic potential.
- Revenue is the King Metric: We beg to disagree. While revenue is incredibly important and ensures you can pay your employees, vendors, and expenses, it is by no means the only metric to measure. There are several other key performance indicators (KPIs) to keep track of on a monthly basis including website traffic, conversion rates, keyword rankings, social media follows/engagement, and more. By looking at the whole picture, you can get a more realistic view of your ecommerce business’ success, even during slow periods.
- Great Products=Sales: This is a tricky one. Yes, having a great product will certainly help you have consistent sales, but a great product alone will not keep the business going for the long term. Any great relationship is built on communication and trust, and this is where having a great product alone will fail, unless you forge strong relationships with your customers. Customers become loyal to a brand when they feel they receive a personalized experience, their concerns are heard, AND the company sells quality products.
By working with a savvy marketing consulting firm, you can ensure success in the ever changing landscape of ecommerce sales. Reach out to the experts at Mar Dat today to schedule a free 15 minute call to get started.