In our previous installment of the Let’s Get Back to Business series, we discussed the first key step in building your brand and increasing e-commerce sales: identifying your customer. By establishing the audience you want to target, you can more…
Business owners saw the most chaotic year of late with the onset of the COVID-19 pandemic in early 2020. Owning a retail business always comes with its risks and seasonality, but the pandemic threw a wrench in even veteran owner’s…
As we hit the midpoint in 2021, it is remarkable to look back on all that has happened since the COVID-19 pandemic was first reported in the U.S. in January of 2020. Remarkable devastation. Remarkable resiliency. Remarkable changes to the…
Incredible news to share! The work that Love Hudson-Maggio and Rob Maggio are doing has been recognized as a recipient of Black Founders Fund. What is Google's Black Founders Fund: As part of a series of racial equity commitments made…
With the sudden challenges to business due to the coronavirus, many businesses, including our own, are facing a lot of uncertainty. We know, however, that by coming together and focusing on the right things we can not only survive through…
It is no secret that brand marketers turn to social media sites for establishing themselves as a competitor in the market. With the different features now offered by social media sites, such as the live video feature by Facebook or…
In many ways, my career has been defined by the convergence of data and technology. Former roles have included serving as the Director of Customer Success for Salesforce as well as the Global Director of Programmatic Marketing & Data Governance…
Just when you thought you were ready for CCPA, it may be time for more changes. That's because a new initiative could be on the California voter ballot in November 2020. The California Privacy Rights and Enforcement Act of 2020,…
One of my favorite things about my job is helping my clients explore new ways to improve their organization. Recently, I helped one company protect their most valuable asset, their data. They needed a comprehensive data backup plan and they…
EVENT DETAILS: Address: Lerner Hall, Columbia University, New York Date: Tuesday 5th November 2019 & Wednesday 6th November 2019 Hope to see you and have the opportunity to speak with you at @PrivSecEvents this November - #PrivSecNY covering data privacy,…
