Marketing is a multifaceted endeavor for all businesses. It is important to consider different advertising channels, tools and data sets when determining a Martech stack that works for your business.  In many cases, business owners lean on their in-house marketing…

The possibilities with digital marketing are endless and they only become more complex the deeper you dive. Business owners are often overwhelmed by having too many options when it comes to the type of the campaigns available. At Mar Dat,…

What is the most important aspect of the customer experience? We get this question a lot. The biggest characteristic that businesses who see brand loyalty share is that their customers enjoy a unified, consistent experience across all the channels in…

Imagine having a well-designed marketing plan for your ecommerce website. From the top of the funnel all the way to the bottom, customers are guided to your products through targeted SEO strategies, enticing paid advertisements, thoughtful email marketing messages, and…

With a new year approaching, it may be time to consider a change in career or revamping an existing business model. Things remain highly competitive across many industries and there is no better time to consider something new. The idea…

It’s hard to believe that another year has almost come and gone. Many people are still reeling from the effects of 2020, let alone processed the fact that in a few short weeks we will be ringing in 2022. Despite…

The goal of every business is to attract loyal customers and sell a product/service. For ecommerce stores, you have to compete with thousands of businesses online, often making it difficult to win over customers, especially if you sell a product…

The ecommerce industry evolves constantly just as the world of all other online activity does. Nothing has hastened this evolution more than the COVID-19 pandemic and an era where people would much rather order food and goods from their couch,…

Holiday shopping is already in full swing this season and shoppers are eagerly making lists of all the best places to shop based on the items they need and the sales being promoted. With the ecommerce landscape being more competitive…

With fall in full swing, the holiday season is just around the corner, and that means it’s time for e-commerce brands to get ready for the busiest time of the year. Generally, planning for the holidays can start as early…