About Us

Leadership and execution for large-scale, data-driven initiatives

Active globally, Mar Dat helps marketing leaders identify and utilize
the highest quality data, maintain compliance, and broadcast their success to the C-suite.

Our Story

Team MarDat has over 30 combined years in the business utilization of data in both marketing and enterprise information solutions. We founded Mar Dat to help executive leaders and CMOs make sense of their data and deliver accelerated and repeatable results. Together, we offer expertise developed and honed in executive leadership positions at Salesforce, Coca-Cola, Cox Enterprises, Booz Allen Hamilton, and IHG.

Who We Are

Consultants who deliver scalable marketing-IT integration and data processes

Our Mission

Empower leaders with data, knowledge, control, and confidence over all digital and data dependent activities

What We Do

Deliver value through accelerated processes and a marketing technology stack powered by relevant data and actionable, repeatable and compliant practices

We make data work for everyone

For the C-Suite

Know with confidence that data is relevant and enables your teams to follow all best practices and deliver measurable value across the C-suite.

For Marketing Teams

Develop data-driven campaigns, audiences, personas, roadmaps, and reporting while uniting your efforts with IT and analytics teams.

For IT Teams

Integrate marketing technologies seamlessly across the organization with well established industry expertise.

For Analytics Teams

Get the data you need, create useful dashboards, and understand data output to ensure clear translation to internal teams and partners.

For Partners

Deploy consistent, unified technologies and operating models across organizations to ensure efficiency, effectiveness, and global compliance.

For the Enterprise

Enable the digital capabilities of Marketing, Sales, Finance, Operations and other business functions via relevant, actionable and well governed data.

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Love Hudson

President/CEO


Love helps companies take full advantage of their digital marketing omni-verse and maximize ROI via innovative strategies.


Love has demonstrated digital marketing successes for over 20 years in industries such as hospitality, CPG, finance, and media.  As Director of Customer Success at Salesforce, she implemented global marketing technology plans and data management platforms for enterprise accounts including Turner and Coca-Cola. Before that, Love served as Director of Programmatic Marketing and Data Governance for IHG and held various roles at Cox Media Group in both traditional and digital media.  Her work involves executive leadership and delivering value through both digital marketing and customer facing capabilities that span across technology, people and process.
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Robert Maggio

Director of Operations

Rob takes a holistic approach and uses data to build capability and solve business problems spanning operations, analytics, and technology.

Rob has delivered data-driven results since his early engineering days at General Electric.  His experience spans CPG, M&A, civil agencies, and petrochemicals.  Previously, as Program Director of Master Data Harmonization at Coca-Cola, Rob spearheaded efforts to unlock value where digital transformation, business process and technology converged.  His work involves aligning C-level executives on digital strategy to execute data dependent initiatives and implement data stewardship, data technology, and data quality management.


Rob’s Law:  Data and business process are inextricable. You can’t change one without affecting the other.


Transform your data ecosystem

Pursue global, data-driven marketing campaigns with the metrics, teams, and processes you need for maximum impact.

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