Who We Are
Consultants who deliver scalable marketing-IT integration and data processes
Empower marketing leaders with data, knowledge, and control over all activities
What We Do
Build a marketing-IT stack powered by compliant, secure, actionable, repeatable campaigns
Following more than 20 years of combined experience as marketing and data management leaders, we founded Mar-Dat to help executive leaders and CMOs make sense of their data and establish repeatable success plans. Together, we offer expertise developed and honed in executive leadership positions at Salesforce, Coca-Cola, Cox Enterprises, Booz Allen Hamilton, and IHG.
We make marketing data work for everyone
For the CMO
Know for sure that data is compliant and that your teams follow all best practices. Then be prepared for conversations with C-suite peers.
For Marketing Teams
Develop data-driven campaigns, audiences, personas, roadmaps, and reporting while uniting your efforts with IT and analytics teams.
For IT Teams
Give marketing the data they need and know how they’ll use it, all the while employing defined processes for data security and compliance.
For Analytics Teams
Get the data you need, create useful dashboards, and understand data output to ensure clear translation to internal teams and partners.
Deploy consistent, unified technologies and strategies across organizations to ensure compliance, efficiency, and effectiveness.
For the C-Suite
Develop a clear understanding of marketing campaigns and gain confidence in the activities pursued on the CMO’s watch.
Love Hudson, Cofounder
I align people and technology.
Maximizing ROI via innovative strategies and the delivery of valuable knowledge to the C-suite – that’s how I help companies take full advantage of their marketing data.
As Director of Customer Success at Salesforce, I implemented global marketing technology plans and data management platforms for large companies, including Turner and Coca-Cola. Before that, I served as Director of Programmatic Marketing and Data Governance for IHG and spent 8 years at Cox Enterprises in various roles, including Director of Digital-Display for the Cox Media Group.
Robert Maggio, Cofounder
I take a holistic approach to data.
And to pursue a holistic approach, I apply Rob’s Law: Data and business process are inextricable. You can’t change one without affecting the other.
As Program Director of Master Data Harmonization at Coca-Cola, I spearheaded efforts to unlock value where strategic transformation, business process, technology, and data converge. These projects involved aligning C-level executives with a multi-year roadmap for data stewardship, data technology implementation, data quality management, and the enablement of data-dependent business initiatives.
I’ve been told by one partner that I was using data to make companies successful with the Internet of Things before anyone even called it the “Internet of Things.”
Transform your data ecosystem
Pursue global, data-driven marketing campaigns with the metrics, teams, and processes you need for maximum impact.