Team MarDat has over 30 combined years in the business utilization of data in both marketing and enterprise information solutions. We founded Mar Dat to help executive leaders and CMOs make sense of their data and deliver accelerated and repeatable results. Together, we offer expertise developed and honed in executive leadership positions at Salesforce, Coca-Cola, Cox Enterprises, Booz Allen Hamilton, and IHG.
Who We Are
Consultants who deliver scalable marketing-IT integration and data processes
Empower leaders with data, knowledge, control, and confidence over all digital and data dependent activities
What We Do
Deliver value through accelerated processes and a marketing technology stack powered by relevant data and actionable, repeatable and compliant practices
Love helps companies take full advantage of their digital marketing omni-verse and maximize ROI via innovative strategies.
Love has demonstrated digital marketing successes for over 20 years in industries such as hospitality, CPG, finance, and media. As Director of Customer Success at Salesforce, she implemented global marketing technology plans and data management platforms for enterprise accounts including Turner and Coca-Cola. Before that, Love served as Director of Programmatic Marketing and Data Governance for IHG and held various roles at Cox Media Group in both traditional and digital media. Her work involves executive leadership and delivering value through both digital marketing and customer facing capabilities that span across technology, people and process.
Rob takes a holistic approach and uses data to build capability and solve business problems spanning operations, analytics, and technology.
Rob has delivered data-driven results since his early engineering days at General Electric. His experience spans CPG, M&A, civil agencies, and petrochemicals. Previously, as Program Director of Master Data Harmonization at Coca-Cola, Rob spearheaded efforts to unlock value where digital transformation, business process and technology converged. His work involves aligning C-level executives on digital strategy to execute data dependent initiatives and implement data stewardship, data technology, and data quality management.
Rob’s Law: Data and business process are inextricable. You can’t change one without affecting the other.