With fall in full swing, the holiday season is just around the corner, and that means it’s time for e-commerce brands to get ready for the busiest time of the year. Generally, planning for the holidays can start as early as the beginning of summer, but most brands solidify their plans by the time the leaves begin to change colors on the trees.
Whether you have a holiday plan in place, or are just starting to get everything together, the most helpful tips we can suggest to prepare for the holiday season are listed below.
User Experience: A functional website is the foundation of preparing for a successful holiday run this year. With how many options consumers have in the marketplace, it is vital to have a website that stands out from the competition. Some of the most important factors to consider to increase user experience are:
- Simplifying the checkout process
- Ensuring the website is mobile friendly
- Reducing barriers to shopping or checking out such as pop-ups
- Providing several options for payment including credit cards, PayPal, ApplePay, etc.
- Providing multiple shipping options ranging from ground to overnight
Holiday Offers: From coupons to free gifts, consumers are going to prioritize their purchases by which companies are promoting the most valuable holiday offers. To ensure that customers choose to shop with your brand, you will need to create a plan for what promotions you will offer including free shipping, percentage off coupons, free gifts, buy-one-get-one coupons, and more. It will also be important to consider the timing of your promotions and whether or not they will be offered on top of sale prices. Black Friday is often the initial draw for customers, but with a well-rounded promotional offering, you can keep customers coming back throughout the entire holiday season.
Thoughtful Marketing Strategy: In line with creating a plan for your promotions, you will also need to have a thoughtful marketing strategy in place to roll out your offerings for the holidays. Some of the key areas you will want to communicate with customers is through:
- Social media posts and announcements
- Emails containing sale information and promo codes
- Banner across website with a countdown till sales begin
- Relevant blog posts
- Text message campaigns with sale reminders
Preparing for the holidays takes a lot of thought and strategy. If your e-commerce brand needs help creating a thoughtful marketing plan to finish out this year, reach out to us at Mar Dat to schedule your free consultation.